“The Commander” by Audi | Rochester Audi


Audi’s spot for the Big Game this weekend was titled “The Commander” and tells the story of a retired astronaut who rediscovers his lust for life, thanks to his son and a stunning Audi R8 V10.


Viewers step into the life and mind of this man who is getting older but is surrounded by memories of days gone by when he was a part of the history of the golden age of space exploration.


As he is handed the keys to the Audi, he is transported back to the feeling of soaring into space in a rocket and he remembers the thrill. Viewers are taken along on his ride to remember some of that joy and excitement in what many agree is one of the best commercials of the year.


This 60-second spot is a reminder from Audi that amazing things can happen when we shoot for the moon.


The car featured in the spot, the 2017 Audi R8 is the fastest and most powerful Audi of all time. Now in its second generation, the R8 V10 plus has a top speed of 205 mph and can go from 0-60 in 3.2 seconds – giving that rocket feeling to its driver. The Audi R8 shares about 50 percent of the same parts as the R8 LMS racecar, including the V10 engine. The R8 LMS took home the checkered flag in its category in the Daytona 24 Race Classic this month, proving its speed and precision.


The new R8 also features the latest in Audi technology with the Audi Virtual Cockpit, which replaces the classic instrument panel. Audi connect also features 4G LTE connectivity and available Google Earth satellite maps.


The all-new Audi R8 goes on sale this spring.


See the commercial here.

Categories: News
Tags: Commercial, R8

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